How does Adidas tries to protect its three stripes design
quot;Adidas is famous for their classic stripes design and Adidas tries to use different ways to protect its classic stripes design.quot; Forbes magazine used this words to evaluate Adidas.
The German sports brand won the protection victory again on April 10. The EU court wants the favorable three classic three stripes design of adidas can make a forward to different shapes, such as classic two stripes design and classic four stripes design, because of the mark also means Adidas can step out of Germany, it can expand the European Union market and even began to the global expansion.
Although the trademark of adidas has three stripes, the court decision was not allow other companies register with two stripes design or four stripes design anymore. The court explained that the important thing is not how many stripes do they have, the important thing is preventing buyers combine the adidas trademark with two stripes and four stripes design from their competitors.
Adidas has beat up Camp;A, Hamp;M, Marca Mode and Vendex four international brand this time. In order to get this judgement, adidas has made a lot of effort on it for ten years.
In the end of 1990s, adidas has submitted their requirement to the Netherlands court, adidas thought the four international brand use two stripes infringed adidas trademark design rights and interests. For the quot;difficult casequot;, the Dutch court did not make a decision until last year. Finally, adidas decided to submit the requirement to the European court. After a court ruling from the European Union court, the case will return to the Netherland court again, they still need to negotiate the fees in Netherland court.
In fact, in the 1970s, the German courts have made a final decision, that is any two stripes design or four stripes design infringe adidas three stripes design trademark.
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